Common Threads Round Up #10
Here's a tip from us for this week: Black Friday is a great time to opt out of unnecessary emails. Every single brand you know will be emailing you this week.
🗓️ Tuesday, November 26th 2024
Source: AP News
💥 The secondhand market is imploding. Who is responsible? - Vogue Business
Here's the deal - we're drowning in clothes (literally, the overproduction is OUT OF CONTROL), and let's be real, no one's getting out of this mess until we address the elephant in the room: we're making way too much stuff! Whether you're in the posh streets of London or the bustling markets of Ghana, our sorters and collectors need help to keep up with this fashion flood.
✂️ Is fashion finally ready to cut overproduction? - Vogue Business
H&M, Reformation and Zalando have joined The Fashion ReModel, which aims to help brands figure out how to make money without making new clothes. There’s actual benchmarks in the coming years too - to participate, brands have to commit to increasing the percentage of their revenue derived from circular business models over the next three years. Very excited to see where this goes.
👗 Altuzarra’s next chapter begins with a rental launch - Vogue Business
It’s nice to see a luxury brand launch it’s own rental program.
♻️ As fast fashion’s waste pollutes Africa’s environment, designers in Ghana are finding a solution - AP News
Great article that spotlights how creatives in Ghana are using discarded fast fashion to create up-cycled looks. Designers decided that instead of having the clothes choke their beaches, they’d rather use them for something creative. Would love to see their next runway shows get more press coverage.
🛍️ Why Is UNIQLO the Anti-Fast Fashion Fast Fashion Brand? - HighSnobiety
Diving into how UNIQLO has avoided the fast-fashion label despite providing affordable basics, seasonal collections with lots of SKUS, and hyped up partnerships.
🌿 How perceived sustainability influences consumers’ clothing preferences - Nature
Interesting study done by Nature that explores how people’s views on sustainability influences the kinds of clothes they prefer to buy. Spoiler alert: they found that as more people become concerned about the environment, they increasingly choose clothing that has a smaller environmental footprint. Not exactly groundbreaking, but we guess it’s interesting to see very serious science publications like Nature take on a topic like this?!
📝 24 Of The Best Sustainable Clothing Brands - British Vogue
British Vogue put together a list of great sustainable clothing brands. Great list to refer to next time you’re in the market for something!
That’s it for now! Until next week 🤙
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